// Poundland one step close to becoming a simple price retailer after successful trial
// The multi-price proposition has been extended to grocery, health & beauty and household products across all stores
Poundland has taken another significant step in its shift from being a single price retailer to a simple price retailer across its 840-store estate in the UK.
The multi-price proposition will be extended to all stores in the UK within the categories that were trialled, from next month.
The discount retailer first introduced the 50p, £2 and £5 price points across its estate in 2017, and has increased its price range to include 75p, £1.50, £3 and £4 in its latest simple pricing initiative.
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Meanwhile, three-quarters of products across some Poundland stores are still expected to be priced at £1.
The move follows its parent company Pepco’s attempts at expanding its store portfolio across Europe.
Earlier this month, Poundland announced the roll out of Pep&Co shop-in-shops that take up a significant amount of store space, rather than just a small edit of the label’s range, in just 30 bays in five stores.
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