Poundland to extend shift from single to simple pricing

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Poundland single price simple price trial
The move follows Pepco's attempt to expand Poundland's store portfolio across Europe
// Poundland one step close to becoming a simple price retailer after successful trial
// The multi-price proposition has been extended to grocery, health & beauty and household products across all stores

Poundland has taken another significant step in its shift from being a single price retailer to a simple price retailer across its 840-store estate in the UK.

The multi-price proposition will be extended to all stores in the UK within the categories that were trialled, from next month.

The discount retailer first introduced the 50p, £2 and £5 price points across its estate in 2017, and has increased its price range to include 75p, £1.50, £3 and £4 in its latest simple pricing initiative.


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Meanwhile, three-quarters of products across some Poundland stores are still expected to be priced at £1.

The move follows its parent company Pepco’s attempts at expanding its store portfolio across Europe.

Earlier this month, Poundland announced the roll out of Pep&Co shop-in-shops that take up a significant amount of store space, rather than just a small edit of the label’s range, in just 30 bays in five stores.

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