The Original Factory Shop is offering customers over 60 money off their shopping on the first Wednesday of every month.
Eligible customers will be able to receive a 10% discount on their purchases when showing a valid photo ID, such as a senior bus pass, a driver’s licence, a Freedom Pass or Senior Railcard.
The discount is available at the value retailer’s 190 stores across the UK until 1pm on the first Wednesday, with shoppers able to save across a range of FMCG, clothing, homewares, garden and beauty categories.
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The initiative comes as a recent Age UK survey found that 29% of over 60s are struggling with costs and have cut back on groceries to make ends meet amid the cost-of-living crisis.
The Original Factory Shop chief executive Ian Williams said: “We have an important history of supporting our older customers and this latest initiative is designed to help them with their outgoings.
“While we already provide big savings on big brands, this offer means we can share even more with some of our most loyal customers.”
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