Tofs has hired the former commercial director at Halfords, Emma Fox, to be its new chief executive.
She will begin her role at the value department store, which used to be known as The Original Factory Shop, sometime in August.
She will replace Tony Page, who had been the boss since 2013 and stepped down in March this year.
Fox resigned from Halfords’ in February this year, where she had been the commercial boss since 2013.
She acted as chief marketing officer for Walmart‘s Canadian division for a two-year period before joining Halfords, and has also held senior commercial roles at Asda.
READ MORE: The Original Factory Shop CEO steps down
“The board is delighted to welcome Emma as the new chief executive of Tofs,” interim chairman Alastair McGeorge said.
“There is no doubt that she is well suited to the role with her extensive retail and commercial experience from a range of retail groups and has many exciting ideas to take Tofs forward.
“We look forward to working with her to help deliver growth from the solid foundations that have been established.”
Fox added: “I am very excited to be taking the role of chief executive at this point in the Tofs journey.
“It is a great company that clearly plays a key role in the communities of many towns in the UK. I believe that there is significant potential for this unique business and I look forward to working with the team to help realise this.”