// Asics hires Carsten Unbehaun as the new EMEA CEO
// Unbehaun will replace Alistair Cameron who has been at the helm for 10 years
// In May, Asics recorded a drop in consolidated net sales across the European market
Asics has appointed Carsten Unbehaun as the new chief executive of the EMEA region, replacing Alistair Cameron.
The Japanese sportswear retailer aims to bolster its leadership team and grow its business with the new appointment.
In May, Asics recorded a drop in consolidated net sales across the European market during its first quarter despite an uptick in sales from its retail and online channels.
READ MORE: Asics’ European sales slip despite 130% surge in online sales
Cameron has been chief executive of Asics EMEA since 2009.
“For over a decade, Cameron has made untold contributions and played an integral part in laying the foundations to build our brand in a key region for our future success. We thank him for his loyal service to Asics,” Asics Corporation director Hokuto Nakano said.
Meanwhile, Unbehaun has worked with Asics EMEA since 2002 and was most recently the chief executive of Swedish outdoor retailer Haglöfs.
Whilst working as Asics EMEA chief executive, he will remain as chief executive of Haglöfs until a successor is found.
Asics has also drafted in Masashi Abe as new executive vice president at Asics EMEA. He has worked with Asics since 2001.
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