// Gucci boss Marco Bizzarri releases CEO Carbon Neutral Challenge
// He wrote to CEOs to encourage them to reduce their greenhouse gas emissions
Gucci boss Marco Bizzarri has launched a program called the CEO Carbon Neutral Challenge, in which he invites other executives to join the fight against climate change.
In an open letter to chief executives yesterday, Bizzarri urged them to take urgent steps to reduce their greenhouse gas emissions.
The luxury retailer went carbon neutral in September, and is now encouraging other brands to take the same step.
“Given the scientific evidence from the recent IPBES and IPCC reports, we don’t have the leisure to just work to avoid and reduce our impact on climate and biodiversity over the long-term. Nor can we wait for technology and climate smart solutions to catch up, and to scale up, to meet the sustainability challenges we all face,” Bizzarri wrote.
“Today we need to be responsible and accountable for the full scope of our greenhouse gas emissions and deliver nature-based climate solutions that mitigate these and drive positive change.”
“This can be achieved through a logical and clear strategy to ensure that a company accounts for all the greenhouse gas emissions within its own operations and across the supply chain, prioritises actions to first avoid, reduce and restore, and then offsets all the remaining emissions as a final measure.”
Gucci also posted this message on its Instagram page for its 38 million followers.