// Tesco reveals details of its Back To The Future-influenced Christmas advert
// The advert also helps celebrate the grocer’s 100th anniversary
// Full footage of the advert being kept under wraps until it airs on TV on Sunday night
Tesco has unveiled its 2019 Christmas advertising campaign by sending one of its delivery drivers back in time to celebrate the Big 4 giant’s 100th anniversary.
The grocer said its Back To The Future-influenced Christmas advert is intended to highlight its role “delivering Christmas to the nation for the past 100 years”.
The advert depicts a Tesco delivery driver named Joel, whose van gets caught up in Christmas lights that takes him back in time, whereby he arrives with his lorry full of food in various years throughout the past century.
Joel’s trip sees him make deliveries to Winston Churchill at Number 10 Downing Street, Jim Bowen during an episode of the classic game show Bullseye, and arriving at a rave with mince pies.
The full footage of the advert will be kept under wraps until it airs on TV on Sunday’s first episode of the new series of I’m A Celebrity… Get Me Out Of Here!, but Tesco said it shared details of the campaign with staff today.
The retailer would not disclose the cost of the advertising campaign, but said its focus was to “make the best use of the campaign to have the best possible effect when reaching customers”.
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“2019 marks 100 years of Tesco helping families up and down the country celebrate Christmas,” Tesco chief customer officer Alessandra Bellini said.
“With the help of a delivery van, a cast from across the decades and a little bit of magic, we’re telling that story.”
Tesco said its new Christmas campaign, which also includes a raft of new posters and 10-second adverts which will feature on digital platforms, is also intended to highlight new products in its Christmas range.
This has also been the focus of the recent launch of its Clubcard Plus loyalty programme, but this was overshadowed by a dispute with Mel B over an advert featuring the Spice Girl.
Tesco pulled the advert, but the Spice Girls singer later said the spat was the result of “miscommunication”.
The new Christmas advert comes days after John Lewis released its highly-awaited Christmas advert, which featured an excitable dragon called Edgar, while supermarket rivals such as Aldi and Sainsbury’s have also released their festive adverts.
Like its rival, Sainsbury’s festive adverts celebrates its milestone year of operating as a business – 150 years.