SMEs are becoming social media savvy

465
New research has revealed that 40 per cent of small business owners have made changes to their business to make it look more appealing on social media.
Stores with 'instagrammable' displays gain mass attention on social media.
// Over 40% of small businesses are changing product displays to gain social media exposure
// Small Business Saturday (December 7 ) highlights small businesses & encourages consumers to shop local

New research has revealed that 40 per cent of small business owners have made changes to their business to make it look more appealing on social media.

American Express Shop Small reported the most common ways the nation’s small businesses are changing.

It found that over 40 per cent of businesses are changing product displays.

Meanwhile, 30 eight per cent are adding signage asking shoppers to tag on social media.


READ MORE: Amazon’s first ever Small Business Awards is now open for nominations


On the other hand, 34 per cent are adapting lighting to make spaces easier to photograph.

The research comes ahead of Small Business Saturday on December 7 – which highlights small business success and encourages consumers to shop local.

American Express Shop Small also polled consumers with the results showing that the changes that small businesses are making are in line with increased demand.

Over 42 per cent of Brits say if a store is socially shareable it would influence them to visit this festive season.

This number rose among millennial respondents, with 57 per cent confirming it would influence them.

Meanwhile, a fifth of respondents aged 16-22 agreed that they are more likely to visit a café, pub or restaurant with festive interiors that will look good on their social media, compared to only five per cent of respondents over 55.

Click here to sign up to Retail Gazette‘s free daily email newsletter