Intu has introduced mood-boosting light houses to brighten its visitor experience at its Lakeside shopping centre.
The three walk-in “light houses” aim to boost footfall, dwell time and brighten the moods of its 35 million visitors using the psychological benefits of colour.
Kicking off in Lakeside, the Happy, Calm and Energise houses will visit a total of 12 different Intu shopping centres around the country throughout the year.
They featurecolour combinations proven to help people feel happier, more relaxed and energised.
Light artist Liz West and colour psychologist June McLeod worked with Intu over three months to turn conceptual colour designs into the free pop-up experiences.
They use colours of the rainbow to evoke positive thoughts, a soft blue to foster calmness and a neon-orange to provide an energy boost.
The Light House Experience has first launched at Intu Lakeside and will visit 11 other Intu shopping destinations during the next nine months.
Shoppers can use the hashtag #ColourMyMood to share pictures taken at the light installations.
“The Light House Experience is just one example of how Intu is creating places people love to be and that will make them smile,” Intu customer experience director Roger Binks said.
“This is part of the ongoing transformation of our centres into successful destinations where all our customers can flourish.
“Intu destinations sit at the heart of the communities in which we operate and touch more than half the population of the UK; that’s a responsibility we take seriously.”
West said: “My work has always been grounded in the power of colour and the physical and psychological effects of human colour perception.
“Each light house has been created to enhance and influence the mood of visitors in a different way to feel calmer, more energised or happier.
“I hope anyone who visits the Light House Experience at Intu shopping centres up and down the country feels the positive effects we strived to create.”