Springfields Outlet bucks national trends with 15th year of growth

New data has revealed that UK consumers are beginning their Christmas shopping as early as August.ds with 15th year of growth
Year-on-year sales of advent calendars went up by 243% in August.
// Springfields Outlet’s total revenue increased by 2%
// It saw its busiest Boxing Day sale launch ever with 40% of retailers reporting double digit increases
// Footfall also increased by 2% across the year

Shopping and leisure destination Springfields Outlet has bucked national trends by achieving positive results across the Christmas trading period.

The continuous growth from the Lincolnshire-based outlet meant it achieved 15 years of consecutive turnover growth.

The outlet’s success is in contrast to the most recent industry stats revealing footfall declined by four per cent in the post-Christmas sales, according to Springboard.

Compared to the Christmas school holidays, from December 19 to January 5 inclusive, with the same school holiday period in 2018 total revenue increased by two per cent year-on-year.

Joules at Springfields

Within this period the most successful week achieved a 12 per cent year-on-year uptick in total revenue.

The destination enjoyed its busiest Boxing Day sale launch ever with 40 per cent of like-for-like retailers reporting double digit increases.

Across the calendar year of 2019 the scheme delivered a total revenue increase of 2 per cent year-on-year, with footfall increasing by the same amount.

This followed a record-breaking Black Friday week in which the centre achieved its highest ever weekly take with individual retailers trading up to 51 per cent on a life-for-like basis.

The retail results were boosted by a regular and seasonal consumer activities such as Wonderland Walk and an ongoing VIP programme and app with exclusive offers and competitions.

Springfields exterior leisure section

“We’re proud to have achieved 15 years of consecutive turnover growth, especially within the existing retail climate,” SLR, which developed and asset manages the scheme, director Ian Sanderson said.

“Our integrated leisure offer has helped to really support our positioning as a destination.”

The scheme has a series of expansion plans over the next few years, which will further enhance the customer offer and experience, and attract a more affluent customer.

Planning allocation of space and change of use has been agreed for a 50,000sq ft extension.

The £18 million investment will finance up to 19 new retail and casual dining units.

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