// Intu builds customer performance directorate as part of turnaround strategy to transform business
// Former development director Martin Breeden will be leading as centre performance director
Intu has brought its asset management, operations, marketing and commercialisation teams into one directorate to accelerate the transformation of its centres.
The customer performance directorate will aim to improve footfall, dwell time and rental performance within Intu centres.
Intu’s former development director Martin Breeden will be leading the new team as centre performance director.
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The initiative is part of Intu’s five-year strategy, which was announced last year to “simplify, enhance and drive efficiency” across the business.
Breeden, who has worked for Intu since 2002, led the recent transformational extensions of Intu Lakeside and Intu Watford.
“We have brought together key teams from across the business to focus on increasing footfall and dwell time in new and innovative ways,” Breeden said.
“Intu already owns many of the country’s most popular destinations and we have always concentrated on creating compelling day-out destinations for our visitors to enjoy.
“The new centre performance directorate gives us the opportunity to utilise our combined expertise and creativity to make our spaces even better places to visit, with new events, design enhancements and brands.”
Intu chief executive Matthew Roberts said: “To be in the best position possible to deliver Intu’s strategy, we need to have the right structures and skills in place.”
Meanwhile, Intu’s centre director Gavin Prior has been promoted to operations director following the retirement of Gordon McKinnon, who previously held this role, at the end of last year.
Intu’s former commercial and digital director Trevor Pereira, and Julian Wilkinson, previously asset management director, have both left the business as part of the restructure.