// Wolf Badger smashes the £10m sales benchmark as it celebrates 10th birthday
// In 2019, the fashion retailer’s online sales skyrocketed 59% year-on-year to £10.5m
// It also attracted a record 9 million visitors to its website during the year
Wolf & Badger has smashed the £10 million milestone and hinted at plans for a third store in LA as the fashion retailer celebrates 10 years since it was established.
The retailer said its online sales skyrocketed 59 per cent from £6.6 million to £10.5 million in 2019, on the back of a record nine million visitors to its online platform.
Wolf & Badger did not reveal its full-year profit figures for the year, although last April it completed a £4.5 million fundraiser to help further its ambitious growth plans driven by co-founding brothers George and Henry Graham.
From its inception as a small boutique in London’s Notting Hill with a curated selection of 20 ready-to-wear independent designers in 2010, Wolf & Badger grew to over 100 brands within the first year.
Categories now span across womenswear, menswear, accessories, jewellery, beauty, grooming and homeware selected from over 70 countries.
In 2014 Wolf & Badger launched its global online marketplace and in 2016 a new dashboard technology connecting customers and independent ethical brands was built in-house.
In 2017 global expansion was accelerated with the launch of a three storey New York store in SoHo at 95 Grand Street, laying the groundwork for Wolf & Badger to take on the US market.
In November 2019, Wolf & Badger said its US store recorded a 37 per cent surge in like-for-like sales for the year.
Meanwhile, the retailer relocated its London store to a new, bigger flagship in 2018 within the Coal Drops Yard precinct in Kings Cross.
Wolf & Badger said for the year ahead, it plans to continue scaling the customer base worldwide, and hinted at expanding its retail footprint with a new store in Los Angeles.