Coronavirus: Rationing rule proves effective, Aldi CEO says

Aldi covid-19 social distancing rationing stockpiling giles hurley
Aldi is limiting the number of people in stores at any one time where necessary
// Aldi writes to customers about changes implemented in stores due to the Covid-19 pandemic
// It has placed 2-metre markers to ensure social distancing is undertaken by customers
// The grocer also installed perspex screens to minimise the risk of transmission

Aldi has implemented new protective measures in stores to prevent the transmission of coronavirus amid the pandemic.

The German discounter’s chief executive Giles Hurley wrote in a letter to customers that they may “notice a few changes” that has been put in place to help maintain social distancing, following the government’s advice earlier this week.

The grocer has become the latest to place two-metre markers on the floor, after Big 4 grocers Morrisons and Asda introduced floor markers in recent days.


Aldi has also installed perspex screens at checkouts to keep its colleagues and customers protected from Covid-19 transmission.

Furthermore, Aldi is limiting the number of people in stores at any one time where necessary, and is implementing a queuing system outside of stores as well.

It will now operate on reduced working hours so that staff will have enough time to restock.

“Please rest assured our stores are receiving new deliveries every single day,” Hurley said.

“If we work together, we can ensure everyone is safe and we can all buy the shopping we need for ourselves and our families.

“Please continue to buy only what you need. Since we placed limits on the number of products you can buy, we have been able to keep our shelves stocked for much longer.

“We are opening our stores half an hour early on Sundays for NHS, Police and Fire Service workers.”

The grocer is continuing to encourage customers to use Apple Pay, Android Pay or contactless card rather than cash.

As a result, it will be increasing its contactless card limit to £45 from April 6.

On Tuesday, Aldi said it has increased its colleagues’ salary by 10 per cent in a bid to thank them.

Store and distribution colleagues received a 10 per cent bonus on hours worked, backdated from March 9.

In a bid to support smaller suppliers, Aldi said it would reduce payment terms so that any supplier with a turnover of less than £1 million will now be paid immediately.

This will benefit over 1000 Aldi suppliers.

“We remain as committed as ever to providing you with both a quick, safe and affordable shopping experience when you visit your local Aldi store.

“We ask that you continue to be patient and bear with us – these times are unprecedented and we cannot promise to get everything right first time.”

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  1. Absolutely terrible today FREIGHTENING!! In Walkden Manchester store! It was like nothing was wrong! Till cashiers shouting across above their screens with no thought for spreading the Covid virus. Talking to public within less than 1metre at the till where there wasnt a screen. No hand sanitiser when till cashier put her drink in bin then served me without washing …customers not following life saving policies no security to check rules no one checking numbers no one checking that the public dont swarm into the isles touching others it was shocking and I wont go back now!!


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