Homebase & Dwell in new tie-up to extend choice for customers

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Homebase Dwell Damian McGloughlin Peter Jenkins
The first concession to witness this partnership is in Chichester
// Homebase teams up with furniture retailer Dwell to increase choice in-store & online
// Homebase said more concessions are planned later in the year
// The news comes after Homebase reported an increase in profit last month

Homebase has signed a new partnership with furniture retailer Dwell in a bid to extend the amount of choice for customers.

The first Homebase store to witness this partnership is in Chichester, where a selection of Dwell’s sofas, beds, dining furniture, lighting and accessories are being offered in a concession.

Homebase said more concessions are planned later in the year, with selected items from Dwell also being made available on the Homebase website.


READ MORE: Homebase returns to profit earlier than expected


“We are very much looking forward to welcoming dwell into our stores,” Homebase chief executive Damian McGloughlin said.

“Our partnerships with leading brands play a key part in our plan to make Homebase the go-to place for the inspiration, expertise and products customers need to take their ideas and create homes they love.

“The Dwell range will be a fantastic addition for our customers, making it even easier to purchase beautiful, design-led furniture.”

Dwell chief executive Peter Jenkins said: “Dwell is delighted to be partnering with Homebase, with the first concession now open in Chichester.

“We are excited to give Homebase and dwell customers alike more ways to shop our collections.”

“With 39 stores nationwide and the new concessions opening in Homebase, we will be able to provide customers with even more choices when it comes to finding the perfect furniture and accessories for their home.”

The news comes after Homebase reported an increase in profit last month thanks to its turnaround plan.

For the year ending December 29, the home and DIY retailer delivered a £3.2 million EBITDA profit, compared with a loss of £114.5 million in 2018.

Like for like sales were up 2.6 per cent and gross margin rate was up 2.8 per cent in the year as customers responded well to new ranges, and improvements to both in-store and online shopping experiences.

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