Shoppers bought more bedding during lockdown, Eve Sleep says

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Eve Sleep Cheryl Calverley
Sales of premium mattresses and bedframes increased during the lockdown period
// Eve Sleep group revenues in line with expectations
// Trading improved in April as customers bought more pillows, bedding, toppers and single mattresses

Eve Sleep has seen its group revenues remain in line with expectations in the four months to April 30, despite varied trading patterns.

The online mattress retailer said trading improved in April and continued into May following a period of disruption during the initial lockdown period in March.

Sales of premium mattresses and bed frames increased during the period and it saw an uplift in sales of pillows, bedding, toppers and single mattresses.


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Eve Sleep said it benefited from the lack of competition during lockdown, but warned of the uncertainty surrounding trading for the remaining seven months of its financial year as high street stores begin to reopen.

Separately, Eve Sleep chief executive Cheryl Calverley will formally be appointed to its board on June 1.

Calverley took up the role on May 12 following a formal handover period.

“Eve has shown remarkable resilience through this complex period, with a robust supply chain and collaborative and responsive team culture,” she said.

“We have grasped the opportunity offered by the depressed TV market to run our existing, highly effective campaigns in both the UK and France, which have seen a strong response and resulted in further gains in marketing efficiency.

“I am confident that our online focused proposition, core strategy and breadth of our award- winning product suite will enable us to navigate ongoing market uncertainty and the return of primarily store based competition.”

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