Pandora sees shoppers return to stores “faster than expected”

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Pandora reopening covid-19 lockdown
Pandora is due to publish full second-quarter results on August 18
// Pandora saw customers return to stores faster than expected since reopening
// The retailer shut all of its 2746 shops in the first quarter due to the coronavirus lockdown
// It now expects second-quarter earnings before interest and taxes (EBIT) before restructuring costs to break even

Pandora has lifted its profit guidance for the second quarter after finding that consumers returned to shops faster than expected since they reopened last month.

The jewellery retailer temporarily closed almost all of its 2746 shops in the first quarter due to the coronavirus lockdown, but 86 per cent of stores had reopened by the end of June.

The company now expects second-quarter earnings before interest and taxes (EBIT) before restructuring costs to break even, compared with its previous guidance in May of negative EBIT for the period.


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“The better than expected financial performance is a result of faster reopening of markets, slightly quicker traffic recovery to re-opened stores and continued strong online performance,” Pandora said.

Pandora’s share price has more than doubled in value since mid-March, as investors have been encouraged by higher online sales and a strong return of customers to reopened stores.

The company said online sales had nearly tripled during the quarter.

Moreover, Pandora kept its full-year guidance suspended, but said that assuming no further lockdowns in key markets, it projects a positive and double-digit EBIT margin excluding restructuring costs in the second half of the year.

The company said organic growth came in at minus 40 per cent in the second quarter, although “traffic into the re-opened stores is slowly improving” and sales in June had been “materially better” than in April and May.

Pandora is due to publish full second-quarter results on August 18.

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1 COMMENT

  1. Maybe Pandora sees customers return faster than expected but customers don’t see cash back from eStore.

    At the moment hundreds of customers have been waiting to get their cash back for many weeks while Pandora distribute fake info about returns as avoid contact with customers.

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