// The Home Office begins marketing campaign to ensure businesses are ready for the UK’s new points-based immigration system
// The marketing campaign will run nationwide throughout autumn
// The comprehensive programme of communications follows the hundreds of engagement events the Home Office conducted
The Home Office has launched a new campaign to ensure businesses are ready for the introduction of the UK’s new points-based immigration system as free movement ends.
The marketing campaign will run nationwide throughout autumn, using a wide range of channels to reach employers.
The ministerial department aims for businesses to learn that the way they hire from the EU is changing, and to recruit from outside the UK, they will need to be a licensed sponsor.
“The new points-based system will be fairer and firmer, giving us control of our borders and treating people based on the skills they have to offer and the contribution they can make to the UK, not where they come from,” Minister for Future Borders and Immigration Kevin Foster said.
“We will be able to decide who comes into the country, allowing us to prioritise and invest in those people already in the UK, upskilling our current work force, whilst also attracting the best and brightest from around the world to complement the skills we already have.”
The comprehensive programme of communications follows the hundreds of engagement events that the Home Office has conducted.
“Our new system has been designed with businesses in mind, treating people from every part of the world equally, welcoming them based on the skills they have to offer and how they will contribute to the UK, not where their passport comes from,” Home Office said.
“We are also introducing special schemes to enable more scientists, academics, investors, entrepreneurs, and health and care workers to come to the UK easily and are reviewing the recommendations of the independent Migration Advisory Committee on the shortage occupation list, so that the government can work with sectors to fill roles quickly where shortages may occur.”