JCDecaux secures Heathrow advertising contract for another eight years

MarketingTechnology

JCDecaux has renewed its advertising contract with Heathrow for another eight years, extending a partnership that has been in place for more than 25 years.

The new agreement will run from January 2027 and will see the outdoor advertising giant continue to manage Heathrow’s media estate, including more than 680 digital screens, Heathrow Express assets and premium sites such as the T5 Towers at Terminal 5.

Heathrow, which handled a record 84.5m passengers in 2025, said the renewed partnership would support the next phase of growth for its media offer as the airport looks to improve both commercial opportunities and the passenger experience.

The airport was ranked as the world’s most connected airport for the third consecutive year, with flights to 230 destinations across more than 80 countries.

JCDecaux said the deal reinforces Heathrow’s position as one of the world’s leading premium airport advertising environments. The company currently operates advertising contracts in 14 of the world’s 25 largest airports.

Heathrow retail director Fraser Brown said: “Heathrow offers brands access to one of the most valuable and diverse international audiences anywhere in the world.

“JCDecaux has been a trusted partner for many years and has played an important role in developing our media estate. Together, we will continue to evolve our offering, with a focus on innovation and enhancing the passenger experience to make every journey better.”

JCDecaux co-chief executive Jean-François Decaux said the renewed contract reflected the strength of the long-running partnership and Heathrow’s importance as a global advertising location.

“As international travel continues to grow, Heathrow remains an unrivalled gateway to premium audiences from the UK and around the world,” he said.

The renewal follows JCDecaux’s launch earlier this year of its first global programmatic digital out-of-home advertising offer, designed to allow advertisers to run campaigns across international locations including major airport hubs such as Heathrow.

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JCDecaux secures Heathrow advertising contract for another eight years

JCDecaux has renewed its advertising contract with Heathrow for another eight years, extending a partnership that has been in place for more than 25 years.

The new agreement will run from January 2027 and will see the outdoor advertising giant continue to manage Heathrow’s media estate, including more than 680 digital screens, Heathrow Express assets and premium sites such as the T5 Towers at Terminal 5.

Heathrow, which handled a record 84.5m passengers in 2025, said the renewed partnership would support the next phase of growth for its media offer as the airport looks to improve both commercial opportunities and the passenger experience.

The airport was ranked as the world’s most connected airport for the third consecutive year, with flights to 230 destinations across more than 80 countries.

JCDecaux said the deal reinforces Heathrow’s position as one of the world’s leading premium airport advertising environments. The company currently operates advertising contracts in 14 of the world’s 25 largest airports.

Heathrow retail director Fraser Brown said: “Heathrow offers brands access to one of the most valuable and diverse international audiences anywhere in the world.

“JCDecaux has been a trusted partner for many years and has played an important role in developing our media estate. Together, we will continue to evolve our offering, with a focus on innovation and enhancing the passenger experience to make every journey better.”

JCDecaux co-chief executive Jean-François Decaux said the renewed contract reflected the strength of the long-running partnership and Heathrow’s importance as a global advertising location.

“As international travel continues to grow, Heathrow remains an unrivalled gateway to premium audiences from the UK and around the world,” he said.

The renewal follows JCDecaux’s launch earlier this year of its first global programmatic digital out-of-home advertising offer, designed to allow advertisers to run campaigns across international locations including major airport hubs such as Heathrow.

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