// Zalando expands sustainable category after demand rises
// Zalando launched its own recyclable capsule collection ‘redeZIGN for Circularity’
Zalando has boosted its sustainability plans after witnessing a growth in demand for eco-friendly products.
The online fashion retailer has expanded its sustainable offering from 27,000 to 60,000 items as the number of active customers shopping for such products doubled to 40 per cent since January of this year.
Zalando also launched its own capsule collection ‘redeZIGN for Circularity’, which is designed to be reused or recycled.
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The collection consists of five pieces as a test for Zalando’s private label Zign.
The retailer debuted its pre-owned category in September, allowing customers to buy and trade their unwanted and pre-owned items.
Customers can also now shop for sustainable beauty products as Zalando has introduced a flag for the category labelling organic, natural, less packaging, forest-friendly, or biodegradable products.
The initiatives are part of Zalando’s do.MORE sustainability strategy which was announced a year ago.
“We have seen extraordinary growth in customer demand for more sustainable fashion since the beginning of the year,” Zalando co-chief executive Rubin Ritter said.
“According to a recent internal survey, 34 per cent of our customers said that in light of the coronavirus pandemic, sustainability has become more important to them.
“With this major shift in mindset, there is a demand and momentum for change, and a need for the fashion industry to transform.
“Together with our partners, we want to be the engine for this change and enable our customers to make more sustainable choices even more easily.”
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