How will retailers trade through the pandemic this Black Friday?

Black Friday Singles Day Amazon Alibaba online shopping sales discounting promotional pricing covid-19 pandemic lockdown

Black Friday, a US shopping holiday which took off in the UK in recent years, is an opportunity for retailers to drive sales. But the Covid-19 pandemic has brought challenges to UK retail, so how are retailers expecting to fare this Black Friday? Retail Gazette discovers.

Black Friday Singles Day Amazon Alibaba online shopping sales discounting promotional pricing covid-19 pandemic lockdown
Black Friday Singles Day Amazon Alibaba online shopping sales discounting promotional pricing covid-19 pandemic lockdown

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