H&M appoints new communications director

H&M appoints new communications director
// Andreas Eriksson promoted to the role of H&M Group communications director
// He will replace Kristina Stenvinkel, who is stepping aside to work for H&M Group’s founding family’s private company

H&M Group has named Andreas Eriksson as its new communications director.

The appointment is a promotion for Eriksson, who will replace Kristina Stenvinkel.

Meanwhile, Eriksson’s previous role with H&M Group, head of media relations, will taken over by Iñigo Sáenz Maestre – a senior press officer in the retail giant’s media relations team.


Prior to joining H&M in early 2020, Eriksson worked as communications director at Unicef Sweden for five years.

Other previous roles include being managing director at Patriksson Group.

On the other hand, Stenvinkel is set to join Ramsbury, the private company run by the Perssons, H&M’s founding family and current owners of the retail empire.

Stenvinkel will also be communications advisor to H&M chief executive Helena Helmersson and carry out other assignments within the group.

H&M Group’s family of retailers includes Arket, Cos, & Other Stories, Weekday, H&M Home and H&M itself.

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