// The Hut Group sales rise during Christmas period thanks to new customers
// The online retailer posted a 51% rise in sales in the quarter to December 31
// It witnessed a 66.2% rise in sales across its beauty division to £298m
The Hut Group has seen its Christmas sales rise ahead of previous forecasts and has upped its full-year expectations.
The online retailer posted a 51 per cent rise in sales in the quarter to December 31, ahead of previous guidance on sales growth during the period of between 40 per cent and 45 per cent.
The company witnessed a 66.2 per cent rise in sales across its beauty division to £298 million and now expects to deliver full-year sales growth of between 30 per cent and 35 per cent.
It is also the third time the retailer has upped its full-year forecast since debuting on the stock market in September 2020.
The Hut Group added 3.5 million new active customers during its fourth quarter, with 10.7 million added over the full year overall.
It also delivered a 144 per cent uplift in sales across its Ingenuity platform, which provides an ecommerce framework for third-party brands.
The Hut Group shares rose more than two per cent after the update.