Asics online sales rise 134% despite “challenging market conditions”

Asics trading update Carsten Unbehaun
In 2020, Asics gained three points market share in footwear in the “Made For and Used For” Running category in the UK, France, Germany, Italy and Spain
// Asics net revenue dropped 7.3% in 2020 as lockdown affects trading
// Despite this, online sales rose 134.2% during the period
// Asics has attributed this rise to launching new digital services

Asics has recorded “challenging market conditions” after the closure of its stores amid the Covid-19 lockdown.

Across EMEA, the sportswear retailer recorded a consolidated net revenue decline of 7.3 per cent in 2020, while profits increased by 60.3 per cent year on year, largely due to operational efficiencies.

Asics said its online channels saw a 134.2 per cent year on year increase during the period thanks to the shift in online shopping.


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Asics has attributed this rise to launching new digital services which support people in finding the right products online.

The retailer said it introduced its first virtual running relay event, the Asics World Ekiden, which attracted a record-breaking 56,000 participants.

In 2020, Asics gained three points market share in footwear in the “Made For and Used For” Running category in the UK, France, Germany, Italy and Spain.

“2020 was undoubtedly a challenging year, but together with our partners and our community, we are emerging in a strong position and have real momentum as we head into 2021,” Asics EMEA chief executive Carsten Unbehaun said.

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