// Waitrose plans to open a new beef production facility at the Leckford Estate
// The facility will replace an existing dairy unit which accounts for 3% of its total milk production
// The grocer said this will allow for it to free up land and produce more flour and oil
Waitrose has announced plans for a new beef production facility at the Leckford Estate in an effort to deliver more red meat straight from its own farm.
The facility will replace an existing dairy unit which accounts for just three per cent of Waitrose’s total milk production.
The upmarket grocer said this will allow for it to free up land and produce more flour and oil for customers as well as create opportunities to trial a range of regenerative agriculture practices.
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Waitrose has farmed on the Leckford Estate for over 90 years.
Crops grown, picked and packed from the farm include mushrooms, apples, pears, cider, sparkling wine, apple juice and flour.
“We are the only supermarket to own our own farm and that gives us a unique opportunity to lead by example,” Waitrose executive director James Bailey said.
“Leckford is not only an important producer of our food, it is a test bed for best practice and farming innovation.
“Over the coming years, we will take those learnings to tweak our approach and share them with all our suppliers to ensure best practice across our whole supply chain.”