// Moonpig launches Lego gifts to its online shop
// It marks the biggest brand launch Moonpig has ever done
Moonpig has announced the addition of Lego gifts to its range as the online retailer goes from strength to strength since its £1.2 billion stock market debut.
The addition of Lego to its range also marks Moonpig’s biggest brand launch to date.
The new Lego collection spans over 50 products across 13 different themes and includes items such as Duplo, City, Friends, Harry Potter, Superheroes and Star Wars, and Architecture.
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Moonpig also created a dedicated landing page and content featured all around the site to showcase the new Lego range.
The online gifts retailer has introduced over 50 new brands on its site in the last three months across the food, alcohol, beauty, home and toy categories.
These include Edinburgh Gin, Chase Gin, Moet & Chandon, Piper-Heidsieck, Bollinger, Johnnie Walker, Glenmorangie, Jamesons, Sanctuary Spa, This Works, Nivea, OPI, Whittards, Walkers Shortbread, Montezuma Chocolate, Jelly Belly, Playmobil, Hasbro and Pokemon.
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