// Morrisons to stop accepting physical More loyalty cards and shift to mobile phone app
// It will move both from a plastic to a digital format and from a “points to pounds” system
// Morrisons aims to shift away from the use of plastic due to environmental concerns
Morrisons has said it will phase out its plastic More loyalty card as it shifts to an “instant discount” model using its mobile phone app.
The Big 4 grocer has witnessed an increased shift towards online shopping due to the Covid-19 pandemic.
Morrisons said it was moving both from a plastic to a digital format and from a “points to pounds” system from which customers could see more immediate rewards for their loyalty.
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The retailer is also attempting to shift away from the use of plastic due to environmental concerns.
However, it has not put a date on when the millions of existing plastic More cards in circulation will no longer be accepted.
It will stop producing any new plastic cards from May 10, with the discounts applied using mobile phone apps instead.
The new model will provide personalised offers and instantly redeemable in-app promotions that can be accessed in store or online.
Customers will have until August 9 to convert their existing points to Morrisons Fivers vouchers under the old scheme, which will be valid for 56 weeks from the date they are issued.
Morrisons launched the Morrisons More card in 2016, replacing the previous Match & More scheme.
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13 Comments. Leave new
No great loss since the points system changed it takes longer to get the points required where as before vouchers were easy to come by
Feel its a bit of a slap in the face for people,particularly older people who do not have a smart phone. They’re the ones who will be losing out. As for saving plastic think thats just an excuse
Exactly what i was thinking .
Rubbish leave card not happy
I don’t have a smart phone, does it matter. I only have a ipad
I’m a pensioner, no smart phone. Do we not matter. I spend a lot when I go shopping, and have a pension card as I worked for the
company..
They obviously don`t care about you and all the elderly customers who don`t have smartphones,or even online access.
I wont be morrisons any more after 10th of May I will be using tesco and saonsburys I use tesco for home delivery any way my husband will be getting fuel from tesco or sainsburys after 10th of May
As an elderly customer who save up my £5 voucher, the scrapping of the scheme is a slap in the face. Never mind there is a far cheaper Aldi and Lidle just down the road and I will get petrol at Tesco.
More customers for aldi and lidl ,what a penny pinching loss maker.
Morrisons you have definitely made a big mistake. You do not care about old people (I am one) and it also means for me I will not be buying anymore of your petrol as the points were given o that as well. It is not penny pinching it is stupid pinching.
Surely there must be a not inconsiderable number of Morrison’s customers who do not have a smart phone. As for saving plastic, there must be more plastic in a pack of mince than there is in a card.
Noted they’re also ditching points and the £5 Morrisons Pounds vouchers in favour of ‘personalised offers’, feels like a huge downgrade for consumers overall this one. Also, didn’t it radically change only a few years back too?