// Selfridges has launched a pop-up kitchen for “exciting foodie collaborations”
// The kitchen space will operate a takeaway service during standard opening hours
Selfridges has reportedly opened a new pop-up space in its London Foodhall to showcase a range of food industry talent.
The luxury department store said food vendors and chefs that will get the spotlight for the rest of this year will change.
Selfridges’ series of “exciting foodie collaborations” will operate a takeaway service during standard opening hours to begin with, given lockdown rules, Metro reported.
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“The space has been designed to be a launch pad for new brands as well as a destination for the capital’s best street food and exciting chef collaborations,” Selfridges head of food Andrew Bird said.
The first food residency has kept different dietary requirements in mind, as dishes on the menu can be made vegan or vegetarian and everything is gluten free, boding well for the future collaborations.
The initiative comes after Selfridges said earlier this year that it endured the “most difficult year” in its 113-year history.
Managing director Anne Pitcher said the success of the business in 2019 allowed it to be resilient in 2020, but the luxury department store posted a 10 per cent drop in operating profits year on year to £88 million in the year to February 2020.
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