Feelunique posts first annual profit as sales smash £100m

Feelunique Sarah Miles trading update
The retailer added 660 new brands and more than 16,000 new products to its platform
// Feelunique total sales grew 26% to £103.5m for the 12 months to March 29
// Sales on its third-party marketplace channel soared 695%
// Feelunique said its platform was now live in the UK, US, Germany and France

Feelunique has reported EBITDA of £2.5 million for the 12 months to March 29, a £7.5 million increase on the previous year.

Total sales for the online retailer grew 26 per cent to £103.5 million, driven by a strong increase in active customers.

Retail sales grew 24.4 per cent for the period, while sales on its third-party marketplace channel soared 695 per cent.


READ MORE: Big Interview: Sarah Miles, CEO, Feelunique


The retailer added 660 new brands and more than 16,000 new products to its platform during the period, including Jo Malone, Molton Brown and Olaplex.

Feelunique said its platform was now live in the UK, US, Germany and France, offering customers more than 800 brands and 12,000 products, and accounted for two per cent of its total sales.

“We are really pleased to have achieved a record performance during the 2021 financial year, underpinned by strong growth in our retail channel and outstanding progress in our rapidly expanding marketplace proposition,” Feelunique chief executive Sarah Miles said.

“This performance reflects our core strengths, namely our customer proposition, proprietary technology, and people.

“I would like to take this opportunity to thank everyone at Feelunique for their outstanding commitment, skill and flexibility during the financial year.

“During the period we maintained our focus on enhancing the customer proposition by both expanding our brand relationships and driving continued improvements to the user experience.

“These initiatives were supported by ongoing investments in our proprietary platform to strengthen the foundations for Feelunique’s long-term and sustainable growth.

“We are well-positioned to further capitalise on the structural growth in ecommerce penetration in the beauty market and accomplish our long-term growth objectives both in the UK and internationally.”

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