// Mike Ashley’s Frasers Group opens the doors to its new Cruise flagship in Glasgow today
// Located on Ingram Street, it showcases collections from luxury fashion brands like Gucci, Burberry, Balmain & more
// Cruise is the sister brand to Frasers Group’s luxury retail fascia Flannels
Frasers Group has opened the doors to its new Cruise flagship in Glasgow in the latest chapter of its wider elevation strategy and ongoing commitment to luxury retail.
Situated on Ingram Street, the 25,000sq ft store store showcases collections from some of the world’s most exclusive luxury fashion houses across four floors and a mezzanine.
Cruise’s brand portfolio features emerging designers and established brands including Gucci, Saint Laurent, Alexander McQueen, Balenciaga, Balmain and Burberry.
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“After 18 months of planning and a multi-million-pound investment today we open this newly refurbished Cruise store,” Frasers Group head of elevation Michael Murray said.
“Cruise Glasgow to those in Scotland, is known as an institution of luxury specialist retailing and thus, we’re pleased to be raising-the-bar for retail in the city.”
Frasers Group said the opening of the refurbished store demonstrated its commitment to investing in bricks-and-mortar and reinventing the luxury sector.
The Mike Ashley-owned firm is pushing ahead with an expansion scheme that features scores of new stores opening yearly alongside a dedicated multi-million-pound refurbishment program of Frasers Group’s existing store portfolio.
This includes plans to invest in the Flannels fascia, Cruise’s sister brand.
Frasers Group also recently opened the doors to its very first Frasers department store in Wolverhampton in time with the reopening of non-essential retail in England and Wales.
The new Frasers fascia is the luxury offshoot of House of Fraser, and offers beauty, fashion, homewares, premium and contemporary accessories and designer childrenswear from a range of 120 brands.
Speculation has been rife that Frasers Group is eyeing up several House of Fraser stores – and other possible locations – to be converted into Frasers, as part of Ashley’s ambitions to turn the department store chain into “the Harrods of the high street”.