// The Hut Group acquires specialist developer and manufacturer Brighter Foods
// The acquisition will enable THG Nutrition to reduce lead-times for new product launches
// The transaction is expected to complete on or around May 11
The Hut Group (THG) has agreed to acquire food manufacturer Brighter Foods for £43 million from Real Good Food.
Brighter Foods is a specialist developer and manufacturer of nutritional snack bars based in Wales, and is expected to bring decades of product know-how and innovative resource in the formulation and production of healthy snack bars.
The company has already reformulated the majority of THG Nutrition’s bar range.
READ MORE: The Hut Group books £481.8m operating loss
The acquisition will enable THG Nutrition to significantly reduce lead-times for new product launches, while ensuring product IP remains exclusive, and also supports substantial cost synergies.
The transaction is expected to complete on or around May 11.
“We are delighted to announce our first major acquisition within THG Nutrition in 2021,” THG executive chairman Matthew Moulding said.
“Brighter highly complements our developed vertical integration strategy and strengthens our capabilities in the growing convenience and snack bar market.
“Nutritional bars are a high growth category for THG, with significant product extension opportunity across all our brands.
“The Brighter team bring a wealth of bar manufacturing and product development expertise, and in line with the Claremont and Berryman’s acquisitions, enables THG to significantly accelerate the launch of further product innovation into global markets, while increasing the proportion of THG Nutrition products wholly manufactured in-house.”