Evans Cycles celebrates 100 years on the high street

Evans Cycles 100 years birthday anniversary frasers grouo mike ashley cycling
(Image: Matt Crossick/PA Wire)

This week Evans Cylces has started celebrations for reaching its 100th birthday.

Back in 1921, Frederick W Evans opened his first store on Kennington Road in south east London, trading from this site for 30 years as the retailer slowly grew.

Fast forward to 2021, Evans Cycles is now one of the biggest bicycle retailers in the UK, with over 50 stores across the country and employing over 700 store staff and mechanics.

Centenary activities have been planned for the rest of the year, starting this week as stores across the country are being dressed to acknowledge the milestone.


“The team here at Evans Cycles are absolutely thrilled to celebrate our 100th anniversary,” Evans Cycles head of retail Matthew Atkinson said.

“Serving millions of riders of all shapes, ages and disciplines over the past century, Evans Cycles has truly become a central pillar of cycling in Britain.”

“Having first joined the business as a sales assistant on the shop floor over a decade ago, I’m so proud to have been part of the journey and can’t wait to help more customers ‘Enjoy the Ride’’.

Team GB Olympic champion cyclist Sir Chris Hoy said: “It’s not often that a brand celebrates 100 years in business.”

“As a long time distributor of HOY kids bikes, I’ve worked closely with Evans Cycles to help inspire the next generation of riders.

“Whether that’s future Olympic champions, or those that simply want a greener-healthier way to travel, brands like Evans Cycles play an important role in helping them get there. Here’s to the next 100.”

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