Retail Gazette Loves: Sainsbury’s VICs (Very Important Colleagues)

Sainsbury’s recently gave some of its employees the Hollywood treatment by rolling out the red carpet to celebrate their decades of service.

This year the Big 4 grocer celebrated its 150 year anniversary and to continue the occasion the supermarket chain honoured some of its oldest workers – dubbing them VICs, or Very Important Colleagues.

Videos of the heartwearming celebrations were posted all over social media.

The videos highlighted three of its oldest staff members: Des, 91, and Doris and John, both 90.

Together, they’ve helped customers for 71 years.

Sainsbury’s surprised them with an in-store surprise of a Hollywood-esque walk of fame with stars placed on the shop floor with their names printed.

The grocer literally rolled out the red carpet – letting them walked arm in arm with their colleagues down to their surprise.

Sainsbury’s have been vocal in celebrating its older employees over the years.

When the late Reg Buttress, thought to be the oldest shop worker in the UK retired back in 2017 – it was evident how much he had enjoyed his time at the grocer.

“Reg is a fantastic colleague,” a Sainsbury’s spokesperson said at the time.

“His wonderful personality and energy is an inspiration to us all.

“Our customers love seeing and chatting to him and it will be a very sad day when he retires in September.”

Click here to sign up to Retail Gazette’s free daily email newsletter


Please enter your comment!
Please enter your name here