Tesco to rebrand Metro stores as Express format

Tesco Metro rebranding
The changes will be carried out over the next few months
// Tesco to rebrand Metro stores after a two-year review
// 89 Metros will be rebranded as Tesco Express stores
// The remaining 58 store will become superstores

Tesco is reportedly set to scrap its Metro stores almost two years after launching a review of its stores.

A total of 89 Metros will be rebranded as Tesco Express stores, with the remaining 58 becoming superstores.

The changes, which will be carried out over the next few months, were announced internally to staff yesterday, The Grocer reported.


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In August 2019, Tesco scrapped 4500 jobs after carrying out a major overhaul of Metro.

The overhaul came as Tesco raised concerns about the rise of discounters.

The changes saw a major range rationalisation, as well as cuts to management.

Tesco’s own research shows nearly 70% of its Metros are now being used for top-up shops and food to go, with 31 per cent typically being used for main shops.

The latest announcement comes despite the changes to range and simplification of prices and promotions.

“Over the last few years, we have seen our customers’ shopping habits change and we have taken the decision to rebrand all of our Metro stores to better reflect this,” Tesco said to staff.

“Our Metro format was originally designed for larger, weekly shops, but today nearly 70 per cent of customers use them as convenience stores, buying food for that day.

“To ensure our offer continues to serve the needs of our customers, 89 of our Metro stores will rebrand to Tesco Express.

“The remaining 58 Metro stores will have their Metro signage removed and be referred to as Tesco Superstores.

“These stores will receive new fascias over the coming months but will continue to trade normally.”

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4 COMMENTS

  1. Please don’t turn Canterbury in to an Express store as I would not pay Express prices and much reduced choice.

    Hope the Canterbury Metro becomes a Superstore as it will be small but it’s hugely busy.
    Tesco are doing this across the UK already so no surprises with Northampton replaced by a smaller Express store and in other locations as well including Lowesoft.

    Personally, I love the Metro format. Worked very well in places like TW and Canterbury.

  2. I’m surprised they haven’t turned the bigger ones into Jack’s. Would be the perfect size or has Jack’s become a failed venture for them?

  3. I often wondered why they had similar sized stores that were either Express or Metro and why they hadn’t merged. It does make sense in the short game.

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