Sainsbury’s offers Nectar rewards for fruit & veg purchases

Sainsbury's Nectar Card
The challenge uses "fun, interactive targets" to encourage customers to purchase more fruit and vegetables
// Sainsbury’s ‘The Great Big Fruit and Veg Challenge’ has returned to the Nectar app
// From June 1 to 28, the grocer said shoppers can earn bonus Nectar points for buying fruit & veg
// It comes after Sainsbury’s replaced its “Live Well for Less” motto with “Everyone Eat Better”

Sainsbury’s has launched a new bonus rewards offering in an effort to encourage shoppers to buy more fruit and vegetables.

From June 1 to 28, the grocer said customers can earn bonus Nectar points for buying fruit and veg in Sainsbury’s stores.

Sainsbury’s said the initiative is part of its mission to “help everyone eat better”.


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The grocer recently announced that it will retire its “Live Well for Less” motto after 10 years, and replace it with a new brand commitment to help “Everyone Eat Better”.

Shoppers will be rewarded with bonuses for reaching personalised targets, based on the average number of portions of fruit and veg in their typical weekly shop.

The in-app tracker will set milestones that enable users to earn points throughout the month as they head towards their grand total target, with each participant having the potential to earn over 750 points

The challenge uses “fun, interactive targets” to encourage customers to purchase more fruit and vegetables by rewarding them with bonus Nectar points that can be spent at partners including Sainsbury’s, Argos and Habitat.

Each customer will also have the chance to collect up to eight product badges by purchasing a number of portions of specific fruit and vegetables.

By earning a badge, customers will also receive additional bonus points.

Last year, over 450,000 customers signed up to take the challenge and 52.5 million portions of fruit and veg were purchased by participating customers during the four-week challenge.

“As part of our new brand commitment to Help Everyone Eat Better, we are bringing back The Great Big Fruit and Veg Challenge and giving customers the opportunity to earn bonus Nectar points when they purchase fruit and veg throughout June,” Sainsbury’s chief marketing officer, Mark Given said.

“We hope that by participating in the challenge, customers are inspired to pack in more nutritious food, while getting more out of their points balance.

“As a supermarket serving communities across the country, we have a responsibility to encourage our customers to eat delicious food that is healthier for people and better for the planet, and the challenge is one of the many ways we are doing this.”

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