// Hamleys unveils its new 1326 sq ft. gaming space
// The department is the biggest gaming retail site in London’s Soho
// The retailer would like to see gaming roll out across its wider global retail estate
Hamleys has opened the doors to its new state of the art console, PC and gaming accessories department in its Regent Street store in London.
The 1326 sq ft. gaming space, located within the lower ground floor of the seventh floor at its London flagship store features leading consoles from PS4 and PS5 to Xbox 1 and XS, Nintendo Switch as well as a range of PC games and accessories.
The new department is the biggest gaming retail site in London’s Soho area and features the latest top ranked games and best sellers across the gaming platforms with all the leading publishers from EA, Capcom and Activision to Nintendo, Ubisoft, Rockstar Games and Bandai Namco.
Gamers will be able to purchase accessory brands within the new section, including XRocker, Turtle Beach, Anda Seat, Power A, Nacon and Hori and feature everything from keyboards and mouse pads to a wide range of gaming chairs, controllers, arcade sticks and headsets.
“We are delighted to unveil this exciting new development in our Regent Street store, where we will deliver the very best range of products and the first-class expertise and service our customers have come to expect,” Hamleys of London chief executive Sumeet Yadav said.
“This is a natural fit for Hamleys and in time, we would like to see gaming roll out across our wider global retail estate.”