Microsoft to buy Call of Duty maker in mammoth-sized $68bn deal

Activision's Call of Duty games on shelf
AllElectricalTechnology
// Microsoft has announced a record $68.7 billion deal to acquire the makers of the popular first person shooter series Call of Duty, Activision Blizzard.

The deal, which was announced on Tuesday, marks the biggest deal in the history of the gaming industry and will be the largest all-cash acquisition on record.


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Microsoft to buy Call of Duty maker in mammoth-sized $68bn deal

Activision's Call of Duty games on shelf
// Microsoft has announced a record $68.7 billion deal to acquire the makers of the popular first person shooter series Call of Duty, Activision Blizzard.

The deal, which was announced on Tuesday, marks the biggest deal in the history of the gaming industry and will be the largest all-cash acquisition on record.


READ THE FULL STORY 

Click here to sign up to Retail Gazette‘s free daily email newsletter

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Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation. ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people. Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation.

ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people.

Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

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