// M&S Food launches first ever children’s book in response to families’ growing appetite for sustainable future
// M&S, in partnership with HarperCollins Children’s Books has published Farm to Foodhall, The Magic Ingredient
// The book is an educational tool with a focus on sustainability that allows families to explore the origins of food together
M&S Food has launched a new children’s book that focuses on the stories of its Select farmers and promotes food sustainability.
Farm to Foodhall, The Magic Ingredient, co-created and published by HarperCollins Children’s Books and words by Linda Chapman and illustrations by Sarah Jennings, takes young readers on a journey into the world of sustainable agriculture.
Available in-stores from today, M&S said the book also “champions” the commitment that its Select Farm partners have to building a more sustainable future.
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Taking the reader on a journey through the British countryside, the book explores the world of sustainable farming and helps children to better understand the source of their food.
Viewed through the eyes of central character, Amalia, it also provides readers with stories, recipes, fun facts and family activities.
The book comes after the first M&S quarterly Family Matters Index report, published last month, highlighted the issues most important to families, with environmental impact topping the list.
Almost two-thirds of those with children worried about how environmental damage will affect future generations while a third spent time together as a family discussing healthier eating habits.
“M&S Food has always partnered with Select farmers and growers that we know and trust to produce delicious food in a way that maintains our reputation for trusted value and protects the planet for future generations,” M&S Food managing director Stuart Machin said.
“The stories within the book bring to life these relationships in a way that sparks conversations within families who we know are deeply concerned about the impact of environmental damage on future generations.
“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future.”
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