// Dobbies opens fourth Little Dobbies format store
// The fourth store has been opened in London’s Chiswick following the success of its other stores
// The garden retailer now has a total of 73 stores open across the UK
Dobbies has launched its fourth Little Dobbies format store following the success of the first three stores in Edinburgh, Bristol and London’s Notting Hill.
The fourth store has been opened in London’s Chiswick after enjoying the strongest opening to date for its new format stores.
The garden retailer now has a total of 73 stores open across the UK.
The core offering of Little Dobbies in Chiswick is horticulturally focused with a carefully curated range of houseplants, as well as convenience and sustainable gardening products.
This is complemented by a range of selected gifts and seasonal products.
Educational point of sale provides an enhanced customer experience with top tips on what houseplants will work where, and how to look after them.
“The Little Dobbies stores are going from strength to strength. The format is proving very successful, offering the Dobbies’ experience in towns and cities,” Dobbies chief executive Graeme Jenkins said.
“It has been created to meet the growing demand to shop local from an increasing number of gardening and houseplant enthusiasts.
“As we open our fourth Little Dobbies, the second of its kind in London, we are proud to see our ambitious plans for growth coming to fruition, and it’s fantastic that this has been our strongest Little Dobbies opening so far.”