In pictures: Coca-Cola opens first European pop-up store in London

Coca Cola

Coca-Cola has opened its first European retail store in London’s Covent Garden.

The store, which opened today and will remain open until September, sells limited edition Coca-Cola collection items, which inlcludes clothing, phone cases and glasses, as well as the famous fizzy drink.

It also features a ‘Beverage Bar’ and a customisation machine for visitors to personalise to cans of Coke.

Coca Cola

Upon entering, the store, in Covent Garden’s Long Acre, has a strong focus on London. There is plenty of merchandise with London branding for tourists.

Coca Cola

Coca Cola

Coca Cola

Coca Cola

The store also has a bar that offers mocktails and Coca-Cola straight from the glass bottle. It also sells glasses and merchandise Coca-Cola bottles.

Coca Cola

Coca Cola

Coca Cola

Fitting rooms in the store have the appearance of a Coca Cola fridge.

Coca Cola

Coca Cola

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