Coca-Cola has opened its first European retail store in London’s Covent Garden.
The store, which opened today and will remain open until September, sells limited edition Coca-Cola collection items, which inlcludes clothing, phone cases and glasses, as well as the famous fizzy drink.
It also features a ‘Beverage Bar’ and a customisation machine for visitors to personalise to cans of Coke.
Upon entering, the store, in Covent Garden’s Long Acre, has a strong focus on London. There is plenty of merchandise with London branding for tourists.
The store also has a bar that offers mocktails and Coca-Cola straight from the glass bottle. It also sells glasses and merchandise Coca-Cola bottles.
Fitting rooms in the store have the appearance of a Coca Cola fridge.