Sephora completes £132m acquisition of Feelunique

// Sephora completes acquisition of online beauty retailer Feelunique
// The new deal values Feelunique at £132m
// Sephora currently has over 2600 stores across 35 countries

Feelunique has announced that its acquisition by Sephora has been completed, following final clearance by anti-trust authorities.

Further to the agreement announced on July 23, Sephora has acquired the online beauty retailer from Palamon Capital Partners and other shareholders.

Feelunique offers its 1.3 million active customers over 35,000 cosmetic and fragrance products from more than 800 established, niche, independent and rising brands.


READ MORE: What would Sephora’s return mean for UK beauty retail?


Feelunique agreed on a deal to be bought by French cosmetics giant Sephora earlier this year, which marks its first big entrance in the UK.

The new deal values Feelunique at £132 million.

Sephora currently has over 2600 stores across 35 countries, and sells products from the likes of Chanel, Dior and Fenty Beauty.

“Sephora is an iconic retailer in the Prestige Beauty space in Europe,” Feelunique chief executive Sarah Miles said.

“We are looking forward to working together and leverage our respective strengths to drive the Prestige Beauty segment in the UK.”

Sephora president and chief executive, Martin Brok said: “We are delighted to welcome Feelunique teams within the Sephora family.

“Feelunique is known for their unparalleled customer experience, deep ecommerce expertise and knowledge of the UK consumer. We look forward to learn from each other and write a new chapter together.”

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