Westfield announces global livestream event with Lady Gaga

Westfield will also join working groups across a variety of industries to collaborate and tackle climate challenges
Westfield will also join working groups across industries to collaborate and tackle climate challenges.
// Lady Gaga has teamed up with Westfield for a global live-streamed concert experience
// Fans can watch from 21 Westfield centers worldwide across 12 countries including the US, UK and Europe

The Westfield shopping centre chain has announced that it will be streaming an exclusive global event with Grammy award winning artist Lady Gaga on September 30.

The event, which will be streamed live online and throughout Westfield’s global network of flagship destinations, will celebrate the debut of the star’s upcoming Love For Sale album with Tony Bennett, which will be released on October 1st.

The partnership will combine Westfield’s virtual presence and physical locations to bring fans and consumers from all around the world together in a one-of-a-kind virtual-meets-physical hybrid concert.

Lady Gaga said: “I love singing jazz music and am very excited for everyone to hear my new album with Tony Bennett, Love For Sale. I am grateful to Westfield for helping bring me and my performance to my fans across the world even when I can’t travel to them.”

Lady Gaga will perform several new tracks from the album, either within physical Fan Zones in 21 Westfield centres across London, Europe and the US or online.

Fans will also be able to access a ‘Watch Together’ function where they can meet up virtually in groups of six in their own private room.

Unibail-Rodamco-Westfield chief customer officer Caroline Puechoultres said: “To partner with Lady Gaga, who is such an iconic and powerful force in the industry, is a huge opportunity for us to bring consumers together virtually and physically to launch her new album.

“Our network of destinations offers the power to bring people together and share in memorable experiences in partnership with artists and brands. We are delighted to deliver this 360 Gaga experience to fans and customers, particularly at our newly branded centres and hope the public enjoy the experience.”

Click here to sign up to Retail Gazette’s free daily email newsletter


Please enter your comment!
Please enter your name here