H&M teams up with John Boyega to launch sustainable collection

Fast-fashion retailer H&M is teaming up with Star Wars actor John Boyega on a menswear collection that “pushes style and sustainability”.
"Sustainability to me, means thinking about longevity for the benefit of those coming after us." : John Boyega.
// H&M is set to release a sustainable fashion collection with actor and producer John Boyega
// The collection will be launched online and in selected stores on October 28

H&M has teamed up with Star Wars actor John Boyega on a menswear collection that “pushes style and sustainability”.

The range which launches on October 28 will feature autumn staples and organic and innovative materials, such as Vegea, a vegan alternative to leather, partly made from waste from the winemaking industry.

Described as a contemporary and “uncompromising” sustainable collection for men, the range includes a chore jacket with a patchwork denim design made from collected denim garments.


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The line is made using sustainable materials and includes cotton that is organic or recycled from textile-production waste or post-consumer waste, nylons and polyesters that are recycled, and viscose fibres from sustainable sources.

John Boyega, said in a statement: “I’m excited to collaborate with H&M on a collection that aligns my passions with purpose. Sustainability to me, means thinking about longevity for the benefit of those coming after us.

“This collaboration has already birthed opportunities for fresh dynamic creatives. Two birds with one stone.”

H&M head of menswear design Ross Lydon added: “John Boyega is a brave leader of a generation that’s speaking up for change, believing there’s a better way to treat each other and the planet. H&M is proud to team up with John for Edition by John Boyega, a contemporary, more sustainable collection for men.”

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