M&S has appointed Hugo Boss executive Callum Briggs as its new head of menswear design.
Briggs will start his new role on the high street retailer’s clothing and home leadership team in June, reporting to menswear director Mitch Hughes.
Briggs has a wealth of experience across fashion and joined Hugo Boss in 2021, holding various positions including head of design and senior menswear designer.
He was previously a designer at Reiss from 2017 to 2020, and worked at Tom Ford and Belstaff prior to that.
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Hughes said: “Callum joins at a time when we’re really clear on the job to be done, who our menswear customer is and what we want to go after.
“It has been a pivotal 12 months for menswear at M&S – which included our first standalone campaign in eight years – and Callum will help lead the great work of our design team as we focus our ranges, make the big even bigger and continue to accelerate our style credentials with existing, new, and lapsed customers.”
Briggs said: “I have followed M&S’ journey with a keen interest over recent years and have seen a real development in the product and a renewed sense of confidence in the brand. It’s an exciting time to be joining and I’m really looking forward to getting stuck into the role and working with the team to take menswear at M&S to the next stage in its journey.”
Back in October, M&S launched its first dedicated menswear campaign since 2015, marking a significant milestone for the category.
The retailer hoped the campaign would “inspire menswear customers with outfitting ideas and different ways to wear key pieces through the season”; with a focus on easy-to-style smart separates, versatile wardrobe staples, elevated outerwear & tonal dressing.
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