Poundland owner Pepco Group has promoted its managing director Trevor Masters to the role of chief operating officer, as it aims to accelerate its growth plans.

Masters joined Pepco in 2019 as managing director and since then has led its expansion from around 1800 stores in 11 countries to more than 2300 in 15 territories.

He will join office on January 1, 2022 and will be responsible for providing strategic direction and oversight to the group’s Poundland and Dealz brands.

READ MORE: Poundland owner Pepco to create 13,000 jobs across Europe

Masters will continue to be based in Poland and will retain his current leadership responsibilities as Pepco managing director following the appointment.

Prior to Pepco, he spent more than 30 years at Tesco where his roles included chief executive of Tesco International and chief executive of Central Europe and Turkey.

“As we look to the many strategic opportunities ahead, I am confident the organisational changes we have announced today will provide a strong leadership platform for the next chapter in our growth story,” Pepco Group chief executive, Andy Bond said.

“Trevor has done a fantastic job since he joined. He has not only overseen PEPCO’s continued expansion, including into new markets in western Europe, but he has also helped to ensure the brand emerged stronger from the pandemic.”

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