// Tesco confirms that its quiet hour will now permanently stay in place across its stores
// The quiet hour will be on Wednesday and Saturday from 9am-10am
Tesco has confirmed that its “quiet hour” scheme will now become a permanent fixture to make the shopping experience more comfortable for customers.
The supermarket giant initially launched a quiet hour in recognition that stores can be full of loud noises, bright lights or strong smells which are stressful for some customers.
According to the supermarket, 20 per cent of the population in the UK have a disability.
Tesco reported that people can feel, see and experience the world differently, and for their customers with Autism, the shopping experience may sometimes feel a bit overwhelming.
A calmer environment can also be better for their elderly customers, ones shopping with young children, or customers who may be struggling with mental health.
The quiet hour will be on Wednesday and Saturday from 9am-10am.
Tesco Group Customer Proposition Director Claire Pickthall said: “We know that almost 20 per cent of the population in the UK have a disability and we want to be able to help our customers as much as we can,”
“So I am really proud that at Tesco, we are taking another step in being a more inclusive business by introducing Quiet Hour across all our stores.
“I know that for some people the shopping trip can be stressful and not just for people with a disability but for others looking for a calmer place to shop.
We want everyone to know that Tesco is a welcome place for everyone to come and shop or work with us.”