JD Sports appoints former Asos CFO as non-executive director

JD Sports has announced the appointment of a non-executive director who has held executive roles within Amazon.com and McDonald's Corporation.
Sabetnia's appointment follows that of former Asos chief financial officer Helen Ashton, who joined as non-executive director earlier this month.
// JD Sports has announced that Helen Ashton has been appointed as a Non-Executive Director, with immediate effect
// Ashton, who stood down from ASOS 2018, has 30 years of experience in digital retail, supermarket retail & banking through executive roles

JD Sports has appointed Helen Ashton, the former CFO of Asos, as a non-executive director, with immediate effect.

Ashton, who stood down from ASOS in in March 2018 has 30 years of experience of working in public and private equity backed businesses and is a qualified Chartered Management Accountant.

As the former chief financial officer of ASOS, she has deep knowledge of high growth, digital fashion in an International arena.

Ashton has also held executive level roles in ASDA, Barclays and Lloyds Banking Group and CEO positions in high growth private equity backed businesses.

Executive Chairman Peter Cowgill said: “I am pleased to announce that Helen Ashton has joined the JD Sports Fashion Board of Directors. Helen brings a significant amount of retail, digital and financial experience.

“Helen will take up the role of Audit Committee Chair and will play a crucial role on the Board as we embark upon a period of transition to a new audit firm.

“The Directors of JD are delighted to welcome Helen to the Board and are encouraged by the progress that has been made in strengthening the Board with the appointment of new members with extensive skills, experience and expertise, for the benefit of all stakeholders.”

The company has pledged to split Cowgill’s role of chairman and CEO and a search is underway to appoint a CEO.

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