Palace to launch Harrods pop-up with exclusive festive capsule

Palace to launch Harrods pop-up with exclusive festive capsule
For this collaboration, Harrods will do its very first logo swap.
// Harrods is set to host a pop-up in partnership with the cult skate brand Palace
// “Palace Harrods” will launch exclusively at Harrods from December 10-12

The cult British skateboarding label Palace has announced plans to open a pop-up at department store Harrods, offering customers a range of co-branded festive apparel and gifts.

The “Palace Harrods” pop-up will will be staged at the iconic Knightsbridge-based store from December 10 to 12 within the menswear floor.

The collaboration, which includes a Palace takeover on Harrods e-commerce will also see the luxury retailer doing its first logo swap.


The new logo will be featured on the collection’s apparel an accessories, which includes oversized varsity jackets, wool caps, hoodies, teddy bears and plastered across the in-store pop-up with bespoke branded carpeting.

Lev Tanju, founder of Palace, said the brand is “thrilled to be working with Harrods.”

“[It’s] a proper London institution and one of the greatest shops in the world. I’ve been going to Harrods since I was a little kid: doing this collaboration with them is an absolute dream come true,” he added.

The British retailer said that the Palace Harrods Hamper will be the “most talked-about” and “most iconic and memorable gift this Christmas”.

The basket will include Harrods branded tea, wines, chocolate gold bars and a lucky dip of a Harrods green Palace beanie or socks.

Harrods head of menswear Simon Longland said in a release: “Palace is known for their disruptive and unexpected collaborations, and this is absolutely one of the most unexpected in a year full of surprising collaborations.

“When we decided to collaborate with Palace, a Christmas capsule was intrinsically our first thought, specifically, the legendary Christmas hamper.”

“Palace is famed for merging its DNA with other brands and retailers to create a wholly original and unexpected collection, and it’s hugely exciting for us that they have joined forces with a brand as iconic as ours.

“The collection we have created together is amazing and I can’t wait for our customers to experience it, whether they are looking for something small to pop in a stocking or a collectible board or hoodie for the hype-obsessed,” he added.

Palace Opens Harrods Pop-up With Exclusive Christmas Capsule – WWD

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