// Harrods is set to host a pop-up in partnership with the cult skate brand Palace
// “Palace Harrods” will launch exclusively at Harrods from December 10-12
The cult British skateboarding label Palace has announced plans to open a pop-up at department store Harrods, offering customers a range of co-branded festive apparel and gifts.
The “Palace Harrods” pop-up will will be staged at the iconic Knightsbridge-based store from December 10 to 12 within the menswear floor.
The collaboration, which includes a Palace takeover on Harrods e-commerce will also see the luxury retailer doing its first logo swap.
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The new logo will be featured on the collection’s apparel an accessories, which includes oversized varsity jackets, wool caps, hoodies, teddy bears and plastered across the in-store pop-up with bespoke branded carpeting.
Lev Tanju, founder of Palace, said the brand is “thrilled to be working with Harrods.”
“[It’s] a proper London institution and one of the greatest shops in the world. I’ve been going to Harrods since I was a little kid: doing this collaboration with them is an absolute dream come true,” he added.
The British retailer said that the Palace Harrods Hamper will be the “most talked-about” and “most iconic and memorable gift this Christmas”.
The basket will include Harrods branded tea, wines, chocolate gold bars and a lucky dip of a Harrods green Palace beanie or socks.
Harrods head of menswear Simon Longland said in a release: “Palace is known for their disruptive and unexpected collaborations, and this is absolutely one of the most unexpected in a year full of surprising collaborations.
“When we decided to collaborate with Palace, a Christmas capsule was intrinsically our first thought, specifically, the legendary Christmas hamper.”
“Palace is famed for merging its DNA with other brands and retailers to create a wholly original and unexpected collection, and it’s hugely exciting for us that they have joined forces with a brand as iconic as ours.
“The collection we have created together is amazing and I can’t wait for our customers to experience it, whether they are looking for something small to pop in a stocking or a collectible board or hoodie for the hype-obsessed,” he added.
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