// Sainsbury’s launches new festive value campaign to match prices with Aldi
// The campaign was launched over the weekend and runs until 24 December
Sainsbury’s has launched a festive value campaign as the supermarket matches prices with German discounter Aldi ahead of Christmas.
The grocer is offering a “brilliant value Christmas dinner” as part of its Aldi Price match campaign, which includes turkey crowns, smoked salmon, gammon, vegetable trimmings and a chocolate gateau.
The campaign was launched over the weekend and runs until 24 December.
Customers can find responsibly farmed luxurious Scottish smoked salmon selling at £4.49 for 300g and all the vegetable trimmings including potatoes, sprouts, carrots, cabbage, swede and parsnips for 19p a pack.
A 1.4kg gammon joint is priced at £5.70 and a triple chocolate gateau is priced at £1.69, while turkey crowns are available for £6.89 a kilo.
Sainsbury’s has also launched a market leading beef joint promotion which runs in store until 24 December. The price is £4.50 per kilo compared with £6 per kilo last year.
“This year more than ever people want to relax and enjoy their festive celebrations with families and friends,” Sainsbury’s chief marketing officer, Mark Given said.
“But, it’s clear times are difficult for many and people need to save money where they can.
“At Sainsbury’s we are taking the stress out of shopping for food. We continue to implement best-in-class safety and hygiene measures to protect colleagues and customers and I am excited to launch our biggest ever value campaign.
“From today I can promise that everyone who buys their dinner with Sainsbury’s can be safe in the knowledge they won’t find a better value or more delicious Christmas dinner anywhere else.
“Great value at Sainsbury’s isn’t just for Christmas. We’re ending the year as we plan to start 2022 – with brilliant campaigns on our delicious food – and there’s much more to come in the year ahead from Sainsbury’s.”
Any Christmas food left over will be donated via Neighbourly, which is Sainsbury’s nationwide partner to manage ‘back of store’ food donation.