// Eve Sleep annual sales rose 11% on pre-Covid levels in 2021
// Trading has remained strong in the first weeks of 2022, which makes Eve confident it will break even in the UK and Ireland this year
Eve Sleep’s annual sales rose 11% on pre-Covid levels in 2021 as the mattress specialist targets breakeven in the UK and Ireland this year.
The sales growth comes despite Eve slashing marketing costs by 40%.
However, EBITDA losses increased to £2.9m in 2021. Although this is more than the £2m racked up last year, it is 73% lower than pre-Covid, with losses of £10.7m recorded in 2019.
The UK and Ireland business was the strongest part of Eve’s business with sales jumping 22% on 2019 figures.
The retailer said trading in 2022 had started well and sales were in growth year on year despite tough comparatives with last year’s January lockdown, where ecommerce sales soared. This gives Eve confidence that it can reach break even in the UK and Ireland in 2022.
READ MORE: Eve Sleep on track to see revenue growth as it reports strong Black Friday…
Eve Sleep chief executive Cheryl Calverley said: “Eve has made great progress in 2021, overcoming the many external challenges we have faced, thanks to the dedication and unswerving commitment of our incredible team.
“Whilst Covid has put temporary challenges at the door of the delivery network and a resulting pressure on our customer service team, Eve’s unique strength is our supportive culture.
“Eve is fast evolving into a unique, digitally led retail business, focused on the growing area of sleep wellness. This transition is expected to accelerate, becoming more evident in 2022 as brand consideration continues to grow, alongside the launch of new products and services, with the resulting improvement in customer repeat rates.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
