// Earlier this week, Iceland pledged to freeze the price of its £1 value range in a bid to help ease the pressure of rising living costs.
// Viewers took to social media to slam the Iceland boss for being “out of touch” with reality.
Iceland’s managing director has revealed the grocer is losing customers to food banks, as he responds to food inflation rates reaching its highest levels in 30 years.
Speaking to ITV’s Good Morning Britain, Iceland’s managing director Richard Walker, defended inflation rates, following a series of tweets made by British food writer and anti-poverty campaigner, Jack Monroe, dissecting the price rises of some of the supermarkets’ cheaper items, last year to now.
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